The drastic move is part of an overhaul that's set for later this year. They new owners at Turner will revamp the networks daytime trial coverage, start a two-hour afternoon block with talk shows hosted by Star Jones and Nancy Grace, and add new reality shows in prime time.
They're not after a demographic. They're looking to target something called a "psychographic"-- viewers they call called "Real Engagers"-- people who like watching shows about "real people" (AKA "reality TV" fans).
Hey, be honest. If we were building our schedule around "real people" like Star Jones and Nancy Grace, we'd change our name, too.
The network was acquired by Time Warner and folded into its Turner division last year. The new name goes into effect on January 1, 2008.
It hasn't been announced, so we're taking suggestions.