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This is a very unusual release pattern, and yet even though it's putting up surprising numbers, I haven't read a single article about it. Remember when Bubble came out earlier in the year, and Mark Cuban was releasing it in theatres, On Demand, and on DVD at the same time? Even though it made all of $145,000 at the box office (roughly the cost of two of Cuban's NBA fines for complaining about the refs), every entertainment-related media outlet was buzzing about it. And here these cats at Freestyle Releasing (who?) have come up with the idea of packaging eight movies together and essentially consolidating their P&A budgets and marketing them as one movie have found a way to actually turn a profit, and I haven't read a word. Probably because they're, you know, 'genre films'.
Did anyone see any of the After Dark films? Chime in if you did, because I'd love to know if they were any good, and how you decided which one to see.
Anyway, that's the lesson for this week. Tune in next week to see if people will go see Déjà vu twice, Deck the Halls once, or if anyone besides me will see The Fountain.