MTV isn't about to throw in the towel on the show that was once a youth magnet, tastemaker, trendsetter, starmaker and its most popular hour of the day. In hopes of returning to its former glory, TRL, teetering on the brink of cancellation despite all the cuties who've been slid in to replace old Carson Daly, is getting a 21st century revamp-- and a name change:

YouRL.

Like url. Only with "You" instead of "u." Or "Your" instead of the "ur"...

Anyway... another Schmendrick is bound to be rewarded with a corner office and key to the executive washroom for coming up with that one: the play on the technical term for a web address invokes the Web, the trend in digital personalization (MySpace, YouTube, TabloidBaby, My TV)-- and even trumps MTV's Hispanic-targeted digital-cable MTV Tr3-- and its Mi TRL-- all in one stroke.