Borat is promoting his book, Borat: Touristic Guidings to Minor Nation of U.S. and A. and Touristic Guidings to Glorious Nation of Kazakhstan. Too little too late if you ask me because the jokes are a little old, but it'll make a great coffee table book. This should have been his movie promotion, but it's a cute gimmick nonetheless. If you click here, you can type in your friends, co-workers, etc... name and he will send a message via email or phone making fun of your friend and promoting his book. It's fun to hear your name being said by Borat. I'm a sucker for hairy guys.