Diddy has inked a deal with Ciroc Vodka to develop the brand. Diddy said, "it's not an endorsement deal and that the Vodka will have his everyday attention." Diddy, you give that Vodka your everyday attention! Drink, get crunked, put another notch on the headboard but just own up to impregnating random women when you do.

Get in line Diddy, Here are some other Celebrities that own a piece of alcohol and other mix-ins:
Fiddy with Vitamin Water
Jay-Z with Budweiser
Trump with his OWN Vodka
And, Danny DeVito with Limoncello.