The new trend in ads is scented inks and Mojito tasting paper??? Models look out! Now while you browse through magazines looking at pictures, you can smell your ads, and taste them too! Ready for the kicker?? You don't have to eat anymore, because paper is non-fat, sugar-free, and carb-free! And, they said that pigs couldn't fly.
Alright, I'll stop. Here's the real story:
There are two separate ad campaings that have been brought to my attention. The first one is the scratch 'n' sniff ad for the new movie about a toy store, Mr. Magorium's Wonder Emporium, starring Dustin Hoffman and Natalie Portman. The ad will smell like frosted cake in certain areas of the page. I like this idea, but didn't they already do away with perfume scents in magazine ads years ago? Let's hope that the smell is self-contained with each scratch for those with flour allergies. :-)
AND, the second, and of course my favorite is for the new CBS fall show, Cane. I love this idea because the ad will feature a strip contained in a "tamper-proof" pouch that will taste like a mojito! Gross, but interesting, eh??? Cane is about a Cuban-American running a rum and sugar business in South Florida. The ad will be featured in this week's "Rolling Stones". CBS, I have a bone to pick: first you exploit kids on Kid Nation and now you get people to want to drink, now that's marketing! Way to raise some brows. I guess someone had to do it now that Bob Barker's gone. Although, I wish there was booze on the strip. People would be like, "Nads you dropping Cane again?" And I'd be like, "Hell ya!"
