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« In Case You Missed It: Shatner Was Back On Conan Last Night | <__trans phrase="Main"> | Ellen's O Magazine Cover »
The Travel Channel only reaches 370,000 homes, but it just sold for $975 million. Scripps Networks Interactive Inc. beat out New Corp. (Fox) and snatched up the network. So, why was the network valued so high? Because of the niche advertising market that advertisers spend dollars on.
Glad that Fox didn't buy it, I'm sure they'd find a way to sneak on re-runs of Temptation Island some how--hey, they did travel to make the show, so it would fit.
