How do I read these ratings?

A Nielsen rating may look like this:

8pm - NBC - TVgasm The TV Show - 10.0/18

Focus on the 10.0/18. The RATING, 10.0, on the left represents the actual number of households that watched a show. One rating point equals 1,102,000 households. The SHARE, 18, on the right represents the show's proportion of the total households watching television at that time.

For example, TVgasms TV Show has a 10 rating/18 share. That means 11,020,000 households are tuned in to the show and 18% of all the households with a TV turned on are watching that show.

Ratings and Share are customarily broken down for various DEMOs -- a demographic grouping of viewers, like 18-49 adults or 2-12 children or 18-34 women, etc. Advertisers, and therefore networks, covet the 18-49 adult demo, and so tend to concentrate on that number.

Posted in Ratings by madeyoulaugh at 10:01 AM | Permalink | Comments (2)
Last Comment: dubbledubs on Feb 22, 2007 08:31 PM.

Comments (2)

JasonR :

Oh, my poor Friday Night Lights! God I hope NBC sticks with this show and for the love of all that is holy moves it away from a head to head with Idol.

1 of 2 | Posted by JasonR | Posted on February 22, 2007 10:04 AM

dubbledubs :

I also hope FNL makes it to one more season. It's so good people, why aren't you watching it?

On the flip side, Lost is sliding further and further down the ratings. Although I'm not so sad about that. Maybe this will force them to wrap up the convoluted storylines sooner rather than later.

2 of 2 | Posted by dubbledubs | Posted on February 22, 2007 8:31 PM

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