How do I read these ratings?

A Nielsen rating may look like this:

8pm - NBC - TVgasm The TV Show - 10.0/18

Focus on the 10.0/18. The RATING, 10.0, on the left represents the actual number of households that watched a show. One rating point equals 1,102,000 households. The SHARE, 18, on the right represents the show's proportion of the total households watching television at that time.

For example, TVgasms TV Show has a 10 rating/18 share. That means 11,020,000 households are tuned in to the show and 18% of all the households with a TV turned on are watching that show.

Ratings and Share are customarily broken down for various DEMOs -- a demographic grouping of viewers, like 18-49 adults or 2-12 children or 18-34 women, etc. Advertisers, and therefore networks, covet the 18-49 adult demo, and so tend to concentrate on that number.

Posted in Ratings by madeyoulaugh at 12:04 PM | Permalink | Comments (3)
Last Comment: Zharak on Nov 20, 2006 07:51 PM.

Comments (3)

Court_Love :

Amazing Race loses to home makeover?
Rubbish.
Even though when I do turn on Extreme Makeover, they get me everytime.

1 of 3 | Posted by Court_Love | Posted on November 20, 2006 12:20 PM

Merick :

I didn't realize so many people watched DH.
I'm curious as to how SNL did. I don't need to know every week, but I'd like to know what kind of numbers it gets.

2 of 3 | Posted by Merick | Posted on November 20, 2006 1:27 PM

Zharak :

The Simpsons is still on? Fo real?

3 of 3 | Posted by Zharak | Posted on November 20, 2006 7:51 PM

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