GHOSTs whispered, NUMB3RS counted SATURDAY NIGHT FOOTBALL scored big and once again the botox laden thin skins of Wisteria Lane grabbed the eyes of the masses this weekend. Making for a heavily watched holiday weekend of TV.
Also worth mentioning about these ratings....Reba is still on the air? Seriously? Wow. Like, Reba n stuff.
Catch the complete Neilsen breakdown (18 - 49) after the jump. . .
How do I read these ratings?
A Nielsen rating may look like this:
8pm - NBC - TVgasm The TV Show - 10.0/18
Focus on the 10.0/18. The RATING, 10.0, on the left represents the actual number of households that watched a show. One rating point equals 1,102,000 households. The SHARE, 18, on the right represents the show's proportion of the total households watching television at that time.
For example, TVgasms TV Show has a 10 rating/18 share. That means 11,020,000 households are tuned in to the show and 18% of all the households with a TV turned on are watching that show.
Ratings and Share are customarily broken down for various DEMOs -- a demographic grouping of viewers, like 18-49 adults or 2-12 children or 18-34 women, etc. Advertisers, and therefore networks, covet the 18-49 adult demo, and so tend to concentrate on that number.