It's just too bad they're trying to fit the dog with a socially-conscious collar. ABC's using the "Family" side of its operations to launch a "be glad you're ugly" campaign that reminds us of those bizarre and cynical J Lo-narrated "self esteem" public service ads that Fox ran on The Swan-- during breaks between disfiguring surgeries on ordinary-looking women.
Be Ugly 07 is "a pro-social movement that asks America to be real, be smart, be passionate and be true to yourself, Be Ugly, like Ugly Betty in 2007." Which is why the "Ugly" actress in the lead is a chubby cutie behind the braces and specs, and why they've filled the supporting cast with uglies like Rebecca Romijn, Vanessa Williams and Salma Hayek...


