So what are we missing here? A mere ten days ago, ABC launched its "pro-social" "public service" Be Ugly 07 campaign to promote its chickhit Ugly Betty. Be Ugly 07, they claimed, "challenges conventional perceptions and stereotypes of real beauty and promotes self esteem and empowerment," and urged Americans "to resolve to be real, be smart, be passionate, be true to yourself and be ugly, just like Ugly Betty in 2007."

So there's America Ferrera, the chubby cutie who plays Betty Suarez, running around this week, sporting a sexy Andersonesque tight t-shirt on TRL (above left), and on the cover of Cosmopolitan magazine, photoshopped, airbrushed and nipped and tucked to stereotypically beautiful perfection. Is it us?