Did Snickers’ Super Bowl smooch spot promote violence against gays?

Commercials

By Tabloid Baby | Tuesday, February 6, 2007 | 1:15 pm | 2 Comments

As it turns out, it’s not Prince’s Satanic shillelegh shadow from the halftime show that’s causing post-Super Bowl trauma across the nation– it’s those macho jock commercials. Today, Masterfoods USA pulled the spot showing two mechanics who wind up in an accidental kiss after sharing a Snickers bar– then reacting by pulling out clumps of chest hair (to “do something manly”).

The ad ranked #9 on USA Today’s list of the Top Ten Super Bowl ads, but groups like the Human Rights Campaign and the Gay & Lesbian Alliance Against Defamation went ballistic, saying it promoted anti-gay prejudice and condoned violence against gay Americans.

Adding insult to the insult was a Snickers website showing Super Bowl players reacting to the ad:snickersmuhammad.jpg As Afterelton.com describes it: “Those comments and reactions ranged from Mushin Muhammad’s gasping and grimacing at the site of two men kissing to saying it is just wrong, to Desmond Clark asking if the two men in the commercial actually had to kiss, and if so, hoping they got paid a lot to do it. Cato June reacted by saying, ‘Oh, hell no! Two men, that’s not right.’”

Viewers were supposed to vote on the site for alternate endings to the ad. Now the site, afterthekiss.com, has been shut down, as well.

Score one for political correctness? Or was it a good move?

–Tabloid Baby

2 Comments

  1. 1
    katybee
    Posted February 6, 2007 at 2:21 pm

    Oh for goodness sake. How did that commercial promote any sort of violence? All they did was pull out some chest hair. No one came in and beat them up. Some groups will do anything just to get in the news and champion their cause.

  2. 2
    Flipit
    Posted February 6, 2007 at 6:32 pm

    To me that’s a perfect example of a stupid straight guy, but what do I know?

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