Raisin’ My Ire!

Commercials

By B-Side | Monday, March 20, 2006 | 11:23 am | 12 Comments
sunmaid

Last night, I saw this commercial for Sun-Maid raisins that really disturbed me. Some brilliant advertising firm thought it’d be an awesome idea to turn that little Sun-Maid woman into a vacant-eyed, CGI zombie. Why are companies doing this? First Toys ‘R’ Us turns Geoffrey the Giraffe into a CGI giraffe (instead of his old, cuddly incarnation), and now this? Before we know it, Tony the Tiger is going to go all Toy Story on us, and I don’t even want to think about what sort of empty, lifeless transformation the Land O’ Lakes woman will undergo.

Let me clarify that I have no sworn allegiances to the Sun-Maid lady. In fact, I really never thought much of her before. But way to drag the soul out of the poor woman. She’s just trying to pick some grapes, for crying out loud!!

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12 Comments

  1. 1
    jash
    Posted March 20, 2006 at 11:45 am

    wait, does she pick the grapes? i thought she just dehydrated them…

  2. 2
    trickydick
    Posted March 20, 2006 at 12:44 pm


    wait, does she pick the grapes? i thought she just dehydrated them…

    Yes, exactly…she sucks the life right out of them. I think the Sun-Maid company is dead on with this latest incarnation.

  3. 3
    Leah3t
    Posted March 20, 2006 at 12:51 pm

    Has the sun maid always looked so much like the land o lakes girl? i’m partial to the swiss miss myself.

    Along these cartoon people lines, has anyone noticed the V-8 cartoon man is a non green ripoff of the jolly green giant? He has the same exact hair. Green giant should sue.

  4. 4
    B-Side
    Posted March 20, 2006 at 12:58 pm

    She picks grapes. If you got to the website, there’s a big picture of her picking them.

  5. 5
    trickydick
    Posted March 20, 2006 at 1:28 pm

    Hm, ok. I guess my accolades for Sun-Maid marketing in choosing a night walking soulless woman as their representative based off of her seemingly unmatched and singular in focus life sucking abilities was off the mark. I stand corrected.

  6. 6
    Leah3t
    Posted March 20, 2006 at 2:35 pm

    okay so curiosity drove me to the website. wow the sunmaid has had a SEEEERIOUS nose job since her birth. and she must be doing more than those pilates they show her doing on the site because she’s lost a good 50 pounds. only one thing gets you that much weight loss- tae bo and a diet of sun maid prunes.

    the site is weirdly interesting. the first red bonnet is in the smithsonian!? what a national treasure!

    http://www.sunmaid.com/about/sunmaid_girl

  7. 7
    dredge
    Posted March 21, 2006 at 9:23 am

    next in line is the Saint Paulie girl. Oh no!

  8. 8
    dredge
    Posted March 21, 2006 at 9:26 am

    wow..that cgi looks so..lifelike!All the sun maids I know wear a tight white spandex top from Express.

  9. 9
    J Unit
    Posted March 21, 2006 at 9:57 am

    i next in line is the Saint Paulie girl. Oh no!

    Hopefully the folks at St. Pauli Girl have better taste than to go cgi, especially since they have real-life models.

    http://www.stpauligirl.com/girl.html

    Next in line for blasphemy: Sun Maid ringtones!

  10. 10
    dredge
    Posted March 21, 2006 at 10:20 am

    thanks for that link to saint paulie girl website..woah!! if SPG actually went CGI, i think it would call for armed resistance!

  11. 11
    mcsquared65
    Posted March 21, 2006 at 6:32 pm

    Thanks for this B-side, it cracked me up. But seriously, I am deeply angered by all things CGI. I’ve had a hard enough time accepting that all superhero/monster movies must be defaced in such a way (the original clay King Kong was better for God’s sake!) but when they start in on an innocent hard-working lass like Little Miss Sun-Maid, I’m sorry I just want to PUKE like there’s no tomorrow!!

  12. 12
    cjames
    Posted March 21, 2006 at 9:06 pm

    I just saw this gawdawful waste of :30. Why do I get the feeling some 14 year old son of a raisin grower got a cgi program for his birthday and decided to make a commercial for his pops? Actually a 14 year old would have done a more professional job. It’s like they digitized the animatronic Abe Lincoln from Disneyland, plopped a red bonnet on his head and put him in the middle of the ugliest grape field in California. And what’s with the hair? The ear-to-ear mouth? The dead, shriveled grapes? The Thomas Kinkade-like sunset? Simply frightening.

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