Nielsen Ratings: Sunday February 11, 2007

THE 49TH ANNUAL GRAMMY AWARDS was music to CBS’ ears last night pulling in Jennifer Hudson sized ratings and easily coasting CBS to the number one spot of the night. THE APPRENTICE: LA is proving to be less than stellar as its ratings continue to plummet despite the show finally finding its legs. . . though this seasons style, (over) producing and editing style is noticeably cheaper looking than in seasons passed. CROSSING JORDAN tried something new and innovative this week by combining its story-line with LAS VEGAS in an attempt to bolster ratings…oh wait, they’ve been doing that at nauseam since season 2 of LAS VEGAS, which is probably why it still came in last in its time slot.

See how your favorite show faired in the Neilsen ratings, and stick around after the jump. .

How do I read these ratings?

A Nielsen rating may look like this:

Focus on the 10.0/18. The RATING, 10.0, on the left represents the actual number of households that watched a show. One rating point equals 1,102,000 households. The SHARE, 18, on the right represents the show’s proportion of the total households watching television at that time.

For example, TVgasms TV Show has a 10 rating/18 share. That means 11,020,000 households are tuned in to the show and 18% of all the households with a TV turned on are watching that show.

Ratings and Share are customarily broken down for various DEMOs — a demographic grouping of viewers, like 18-49 adults or 2-12 children or 18-34 women, etc. Advertisers, and therefore networks, covet the 18-49 adult demo, and so tend to concentrate on that number.