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I have a bone to pick with Marc Berman. For those of you who don’t know who he is, Mr. Berman is a columnist for Mediaweek, and everyday, he writes “The Programming Insider,” which is an analysis of the overnight Nielsen ratings. His work is widely-read, and over the years, he’s become a minor talking-head on cable TV. Unfortunately, if anyone ever wants to read “The Programming Insider,” they have to weed through dozens of inane comments about television. I’ve often disagreed with Berman’s point of view, but hey, he’s entitled to have his opinion, right? So for years, I’ve put up with cloyingly suburban tastes, even when he’s called Yes, Dear “underrated” and Supernanny “underrated” and pretty much any awful show “underrated.” But now he’s gone too far. In Monday’s column, Marc Berman wrote this:
Over at NBC, The Apprentice 5 continues to squander its stellar Deal or No Deal lead-in, with a 7.4/11 in the overnights (#3), 10.19 million viewers (#3) and a 4.0/ 9 among adults 18-49 (#4) from 9-10 p.m. Retention for The Apprentice out of the Howie Mandel hosted game show (who is damn good, by the way, isn’t he?) was a disappointing 74 percent in the overnights.
It’s bad enough that Berman bashes Trump (everyone does, so I understand), but then he says that Howie Mandel is “damn good”??? What the hell?? Mark Berman has squandered all his television cred. Someone with his sort of influence and reach should not be spewing out blatant lies. Howie Mandel is NOT damn good, and the perpetuation of this myth is borderline criminal. Please, people, if you know what’s good for you, keep your children away from Mr. Berman’s column.