Neilsen Ratings: Friday December 1, 2006

I hate people. Ok, that’s kind of a strong start to a daily ratings, true, but there is certainly a ratings injustice when an all new JUSTICE just barely edges out FIGURE SKATING ICE WARS. Right on track for ratings success was ABC with the network premier of THE POLAR BEAR EXPRESS taking the number one slot for ever half hour it was on the air. The two hour LAS VEGAS movie event this week showed a moderate win for NBC taking the number one slot in its final hour. Not tremendous night for any of the networks that aren’t ABC.

After the jump, please find the complete Neilsen ratings (18 – 49) for the night . . .

How do I read these ratings?

A Nielsen rating may look like this:



8pm – NBC – TVgasm The TV Show – 10.0/18



Focus on the 10.0/18. The RATING, 10.0, on the left represents the actual number of households that watched a show. One rating point equals 1,102,000 households. The SHARE, 18, on the right represents the show’s proportion of the total households watching television at that time.

For example, TVgasms TV Show has a 10 rating/18 share. That means 11,020,000 households are tuned in to the show and 18% of all the households with a TV turned on are watching that show.

Ratings and Share are customarily broken down for various DEMOs — a demographic grouping of viewers, like 18-49 adults or 2-12 children or 18-34 women, etc. Advertisers, and therefore networks, covet the 18-49 adult demo, and so tend to concentrate on that number.