Sugar is sweet for Rupert as the FOX network bent over every other network in key demos last night airing the SUGAR BOWL and SUGAR BOWL PRE-GAME SPECIAL in the prime time. NBC’s FRIDAY NIGHT LIGHTS fumbled the ball last night coming in next to last even losing to a rerun of TWO AND A HALF MEN in the second half hour. There was no good Revenge of the Nerds joke to be made this morning, as CWs premier of the third installment of Ashton Kutchers’ BEAUTY AND THE GEEK failed to impress early on in the night coming in dead last in all half hours in key demos. That said, the show did help the freshman network close in on the major four as compared to the same time last year. From the looks of things a ton of people who tuned in to CSI:NY in the first half hour acquired tasted 30 minutes in and stopped watching.
For complete Nielsen ratings from last night (18 – 49) stick around after the jump. . .
How do I read these ratings?
A Nielsen rating may look like this:
8pm – NBC – TVgasm The TV Show – 10.0/18
Focus on the 10.0/18. The RATING, 10.0, on the left represents the actual number of households that watched a show. One rating point equals 1,102,000 households. The SHARE, 18, on the right represents the show’s proportion of the total households watching television at that time.
For example, TVgasms TV Show has a 10 rating/18 share. That means 11,020,000 households are tuned in to the show and 18% of all the households with a TV turned on are watching that show.
Ratings and Share are customarily broken down for various DEMOs — a demographic grouping of viewers, like 18-49 adults or 2-12 children or 18-34 women, etc. Advertisers, and therefore networks, covet the 18-49 adult demo, and so tend to concentrate on that number.