Nielsen Ratings: Monday January 23, 2007

Bauers powers aren’t as great as Hiro’s on HEROES, which flew in at number one and became the most watch show of the night while 24 was a respectable 2nd with a 12 share. PRISON BREAK was no break out falling into a far second behind DEAL OR NO DEAL and uncomfortably close to the likes of WIFE SWAP. STUDIO 60 may be too ‘inside’ for much of America since CSI: PEICE OF SHITVILLE still manages to pull nearly twice the ratings. David, you may be on top now but let us not forget, it wasn’t tat long ago when you played opposite a human ice cream cone in SWIRLEY.

If you think Im kidding about SWIRLY, we have the video and last nights complete Nielsen ratings after the jump . . .

How do I read these ratings?



A Nielsen rating may look like this:

8pm – NBC – TVgasm The TV Show – 10.0/18

Focus on the 10.0/18. The RATING, 10.0, on the left represents the actual number of households that watched a show. One rating point equals 1,102,000 households. The SHARE, 18, on the right represents the show’s proportion of the total households watching television at that time.

For example, TVgasms TV Show has a 10 rating/18 share. That means 11,020,000 households are tuned in to the show and 18% of all the households with a TV turned on are watching that show.

Ratings and Share are customarily broken down for various DEMOs — a demographic grouping of viewers, like 18-49 adults or 2-12 children or 18-34 women, etc. Advertisers, and therefore networks, covet the 18-49 adult demo, and so tend to concentrate on that number.