Nielsen Ratings: Sunday January 14, 2007

Not a good night for FOX Sunday night. Gridiron grabs great ratings for the Moonves channel. NFL OVERRUN scored big pulling in a solid 29 share. 24 debuted to a respectable numbers, but fell way short of stunning the nation with killer ratings. The crows of Whisteria Lane beat Jack Bauer in the hour it ran and familial love runs deep with BROTHERS AND SISTERS taking the top spot at the ten o’clock hour.

For the complete Nielsen ratings breakdown for Sunday night, stick around after the jump. . .

How do I read these ratings?



A Nielsen rating may look like this:

8pm – NBC – TVgasm The TV Show – 10.0/18

Focus on the 10.0/18. The RATING, 10.0, on the left represents the actual number of households that watched a show. One rating point equals 1,102,000 households. The SHARE, 18, on the right represents the show’s proportion of the total households watching television at that time.

For example, TVgasms TV Show has a 10 rating/18 share. That means 11,020,000 households are tuned in to the show and 18% of all the households with a TV turned on are watching that show.

Ratings and Share are customarily broken down for various DEMOs — a demographic grouping of viewers, like 18-49 adults or 2-12 children or 18-34 women, etc. Advertisers, and therefore networks, covet the 18-49 adult demo, and so tend to concentrate on that number.