Nielsen Ratings: Superbowl Sunday February 4, 2007

We were all expecting huge numbers for last nights Superbowl, but holy crap. The Superbowl made American idol look like COP ROCKS. Whats COP ROCKS? Exactly. It’s not only completely impressive and rare to see such high numbers, notice the incredibly low numbers for the rest of the networks. NBC pulling in a .8 in primetime hours. . . not a shock considering its opposition, but pretty cool to see and rare, like the northern lights.

For the complete Nielsen ratings from Superbowl Sunday, stick around after the jump. . .

PS . Steve, I want my $40

How do I read these ratings?

A Nielsen rating may look like this:



8pm – NBC – TVgasm The TV Show – 10.0/18

Focus on the 10.0/18. The RATING, 10.0, on the left represents the actual number of households that watched a show. One rating point equals 1,102,000 households. The SHARE, 18, on the right represents the show’s proportion of the total households watching television at that time.

For example, TVgasms TV Show has a 10 rating/18 share. That means 11,020,000 households are tuned in to the show and 18% of all the households with a TV turned on are watching that show.

Ratings and Share are customarily broken down for various DEMOs — a demographic grouping of viewers, like 18-49 adults or 2-12 children or 18-34 women, etc. Advertisers, and therefore networks, covet the 18-49 adult demo, and so tend to concentrate on that number