Nielsen Ratings: Wednesday January 31, 2007

IDOL’S losing viewers every week. Last night it pulled in a paultry 30% off all viewers. . . hang your head low Simon Cowell, hang your head low. Shockingly the other networks still try to run counter programming rather than simply playing the national anthem going off air and coming back an hour later. The only real shock in last nights ratings were the unusually high numbers for BONES which despite my never watching before, based on a mass marketing campaign which includes commercials run non stop, radio ads, and billboards appears to be a pretty decent show. and on an otherwise light night of programming, will likely make its way onto my DVR….unless you guys tell me otherwise. Thoughts?

For the completely unshocking Nielsen ratings from last night, stick around after the jump. (spoiler* – FOX kicked everyone else’s ass)

Also not only did ACCORDING TO JIM fail to impress in last nights ratings, but Brother Bilushi failed to impress on the dance floor. Fun video also after the jump. . .

How do I read these ratings?

Focus on the 10.0/18. The RATING, 10.0, on the left represents the actual number of households that watched a show. One rating point equals 1,102,000 households. The SHARE, 18, on the right represents the show’s proportion of the total households watching television at that time.

For example, TVgasms TV Show has a 10 rating/18 share. That means 11,020,000 households are tuned in to the show and 18% of all the households with a TV turned on are watching that show.

Ratings and Share are customarily broken down for various DEMOs — a demographic grouping of viewers, like 18-49 adults or 2-12 children or 18-34 women, etc. Advertisers, and therefore networks, covet the 18-49 adult demo, and so tend to concentrate on that number.