Weekly Nieslen Ratings: Friday February 23, 2007 – Thursday March 1, 2007

Oscar Sunday helped to prove the power of AMERICAN IDOL. One can now say that the annual ratings success of the OSCARS can not only be duplicated three times a week by the FOX network, but now adults competing against 5th graders in a game of the mind will bring nearly as many eyes as the golden statues. . . Im not sure who to feel more sorry for, Oscar or the American public.

The best episode of Heroes since it came on the air last year was the most watched show Monday night, while AMERICAN IDOL of course took top honors Tuesday and Weds…….and Thursday. THE BLACK DONNELLYS is sadly faltering despite it strong lead in….I predict cancellation after 2 more airings, then itll move to NBC.com or iTunes….thats just my guess.

For the complete Nielsen ratings for this week, stick around after the jump. . . .

How do I read these ratings?

A Nielsen rating may look like this:

8pm – NBC – TVgasm The TV Show – 10.0/18



Focus on the 10.0/18. The RATING, 10.0, on the left represents the actual number of households that watched a show. One rating point equals 1,102,000 households. The SHARE, 18, on the right represents the show’s proportion of the total households watching television at that time.

For example, TVgasms TV Show has a 10 rating/18 share. That means 11,020,000 households are tuned in to the show and 18% of all the households with a TV turned on are watching that show.

Ratings and Share are customarily broken down for various DEMOs — a demographic grouping of viewers, like 18-49 adults or 2-12 children or 18-34 women, etc. Advertisers, and therefore networks, covet the 18-49 adult demo, and so tend to concentrate on that number.