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NBC’s new party animal programmer Ben Silverman is on a roll. Lets see… he’s got Isaiah Washington in a development deal (what do you bet research showed more people in the great viewing public who took his side in the “faggot” incident) and using him to pop up The Bionic Woman … Jerry Seinfeld to give a goose to the ironic woman on 30 Rock… now what can he do to revive Donald Trump?
Well, that definitely beats an All-Star version, considering that aside from Surya Yalamanchili, The Apprentice has always suffered from a lack of All-Star contestant quality.
No celebs came with the announcement, but while we wait for Gary Coleman and Kathy Griffin to vie for an assistant’s gig, Ben’s already invited Trump’s arch nemesis Rosie O’Donnell to be on the show.
Rosie’s spokeswoman immediately put the kibosh on the plan, saying, “It will never happen in this lifetime or beyond.” But then she admitted that Rosie is negotiating with the Peacock on other projects.
Ben alsio announced he’s reviving more than the fortunes of Trump is producer Mark Burnett…
He’s got seventies spoonbender Uri Geller and magic pinup Criss Angel leading a search for “the next great charlatan”– er, “mentalist.”
And Ben’s exhuming his hero (along with Cheech & Chong), producer Norman Lear of All in the Family (who turns 85 on July 27th) , for a one-hour drama-comedy about the battle of the sexes on Wall Street.