So NBC hyped up this week’s edition of The Apprentice as the one where Brent loses it. I mean, LOSES it. You know, goes completely and utterly berserk. I could not have been more excited. However, after watching the show, I had to register general disappointment. That wasn’t a breakdown. That was a tiff. An angry spat. Raised voices, some pointed remarks, and overuse of the word “stink” and that pretty much sums up this week’s Brent attack. C’mon NBC. When you say blow-up, we expect big things. We’re smart viewers. We’ve been around this reality gambit for a few years. We’ve seen chairs thrown, arms flailing, saliva projected. You can’t hype up this sort of stuff and not deliver. It’s this sort of phony marketing that’s causing Apprentice viewers to flee in droves. Then again, I can’t complain about being too savvy and then fall for stupid marketing ploys time and time again (let’s not even talk about the last Survivor).This week’s episode of The Apprentice was okay. Nothing great. Nothing terrible. I knew it would be hard to top last week’s total disaster on Gold Rush — an almost magical offering in its multi-tiered bickering. Anyway, I suppose in an attempt to snag each and every Deal or No Deal viewer, the show started about a minute or two later than usual and eschewed the “Previously on” recap, instead opting to plunge right back into the action without a moment to spare. We found ourselves again watching Theresa’s wonderful crash and burn in the Boardroom, leading up to her inevitable firing. Then Lenny and Tarek returned to the suite where everyone marveled at how much worse this Boardroom was compared to the last one. And if anyone remembers Gold Rush’s first Boardroom, that’s saying a lot.
Well, everyone was totally shocked that Lenny and Tarek were the ones spared by Trump. I’m sure most of them thought Lenny was going home, but hey, you can’t get rid of Lenny now. He has so much to offer, so many people to put down. Leslie, however, was totally surprised by this outcome, saying over and over again, “I would not have thought that.” Well, there are a lot of things that people never think of that happen anyway. Kind of like hiring a horse and buggy to trot around a Chevy corporate retreat.
Knowing that he dodged a massive bullet once again, Tarek told us that his butt was really on the line now. If his team goes to the Boardroom again, he’s basically a goner, he said. Charmaine, meanwhile, learned that Theresa was fired because she didn’t take her into the Boardroom, causing her to first ask incredulously, “That’s why she got fired?” And then like a true shark in the corporate world, Charmaine retreated to her bed and cried. “I just feel so bad about that!” she bawled. Oh be quiet. You’re happy, and you know it.

The next morning, Rhona made her first glorious appearance of the season by placing an early morning wakeup call. Everyone was to go downstairs and meet Trump at the buffet. For some reason, Dan took that as a reason to bust out his giant yellow scarf, which he proudly wore down to the lobby. It was like he’d yanked a drapery off the wall and flung it around his neck. Anyway, we eventually cut to The Donald at his buffet, examining the various nutritional offerings. “We serve a lot of breakfast in the Trump Atrium,” he boasted. Okay, seriously, he’s bragging about breakfast now. Is there anything he won’t cluck about? I can just imagine him saying, “Our rotating doors rotate more than any other rotating doors in the city!”
Anyway, we then saw a quick montage of all the culinary wonders Trump’s buffet had to offer — cereals! Danishes! Omelets! And a random Indian woman! Might this have been Toral’s long lost mother? The same woman who had instilled a sense of pride and dignity in her daughter so that she would never have to appear as Zip, the Dairy Queen mascot? No, sadly, this was not Toral’s mom. She was instead one of the executives from the Post corporation, which was happily pimping out their new brand, Post Grapenuts Trail Mix Crunch — or something like that. I couldn’t remember the woman’s name, but don’t worry. I wasn’t the only one.
“Standing next to me are two very talented executives from Post,” Trump said. “Your names, please?” Wow, they were so talented that Trump didn’t even know their names. They’re that good!
Passion?

PASSION!!
Well, after the execs introduced themselves, Trump announced that the teams would be each designing their own billboards to market the new cereal, and the Post executives would decide which campaign was most effective. Also hanging around for this week’s task were George and Ivanka, which was cool, but the low number of George/Carolyn pairings this season has been truly upsetting.
The first team we saw brainstorming was Synergy, and already we knew they’d be losing. Why? Well, first, Brent was on this team, and there’d been so much Brent hype this week, I naturally just assumed this team would be going down in flames. Second of all, the losing team always seems to be profiled first. It’s not a guarantee, but more often than not, that’s what happens. Anyway, Tammy (a.k.a. Andrea’s lapdog) volunteered herself to be Project Manager since she had alleged experience in marketing. She immediately kicked off a brainstorming process, asking all her teammates if they’d ever had Grapenuts, if they had any associations with the cereal, etc. Lil’ Allie piped up with her own mildly odd observation:
“That’s all I remember about my childhood — my dad crunching on Grapenuts,” she chirped. That’s the only thing she could remember? That’s incredibly sad.
Anyway, Tammy began delegating tasks to her minions, and when she asked who felt comfortable pitching to executives, Brent happily raised his hand. One problem: no one trusted Brent as far as they could throw him. Heck, they didn’t trust him as far as they could roll him (which was about a millimeter). Tammy condescendingly told Brent that she wouldn’t have him talk to the execs and instead would prefer him to… coordinate clothes instead. Keep in mind that this task involved no clothing coordination whatsoever. Well, Brent understood what was going on, but he quietly went with the flow, offering up his services in the brainstorming department instead. Unfortunately, that didn’t go so well either. He kept pushing weigh-loss angles for the billboard, and while that was all cool and everything, after the forty-fifth weight-loss idea, his team was growing quite weary of the whole idea.
Luckily, Allie reached deep into her Daddy Issues and came up with this Freudian idea: “What about a picture of, say, somebody that looks like our father passing the Grapenuts down to, say, someone in their thirties?” She then added, “And how about, say, that father tells his daughter that, say, he’s always loved her and been proud of her and only drank because he was lonely. And he loves her so much. So so much. He’s so sorry for leaving. So sorry for everything!” And with that, Allie ran from the room, crying, “Poppa! Poppa! Don’t leave me again!!!”
Okay, none of that happened, but Allie really did propose the father/daughter thing, and the team surprisingly liked it. Apparently they had lost sight of the fact that they were marketing an active, trail-mix brand, not a Werther’s Original commercial.
Nevertheless, the team’s excitement over the idea climaxed when Tammy came up with her populist slogan: “Finally, a cereal for everybody!” Who knew that Grapenuts could be so Marxist?
I had to admit, the slogan really worked for me. I mean, how many times do I go to the supermarket and think, “I wish there were a cereal not just for me, but for everybody!” Finally, my wishes have come true.
Around this time, Ivanka came in to cast her waxen gaze upon the group. She noticed how Brent had been relegated to the corner, and predicted that this strategy would surely blow up in the team’s face. Sure enough, we then found Brent talking to Tammy quietly about how he felt he could better serve the team by presenting to the execs. And once again, the Project Manager patronizingly rebuffed him, saying, “Since we’re not really going the weight loss direction, I don’t know if that’s the image we want to project to the executives.” It was kind of her way of saying, “You are enormously fat. I am embarrassed by your massive girth.”
This understandably offended Brent, who then told us that when it came to Tammy, “I can’t stand her face!” To be fair, the only faces he can stand are people who look like chocolate glazed crullers.
We then went to commercial, and when we returned, Trump taught us about the fine art of the kiss. No, we didn’t then see him and Melania swapping spit (eww). Instead, The Donald spoke the old phrase, “Keep It Simple, Stupid!” Sort of a self-explanatory lesson — do I really need to explain it? Anyway, we knew the winning team would be keeping it simple and/or stupid, and about two seconds later, it became abundantly clear that Gold Rush was in fact keeping it simple. We could tell because Lee kept saying, “Let’s keep it simple.”
Charmaine was the Project Manager of Gold Rush, and after the thrashing she got in the Boardroom last week, she was out to prove that she was a strong leader. So far, she actually seemed in control and self-possessed, as opposed to Theresa’s manic “GET ME A HORSE AND CARRIAGE!” rampage last time around. Everything seemed to be great. The only problem: no idea. As the clock ticked away, the teammates scratched their heads and tried to think of something noteworthy. I desperately hoped Lenny would come up with some idea like “Grapenuts in a bowl. There. Simple. Simpler than the Earth and the moon and the sea.” But it was Bryce who eventually came up with the winning concept: someone chugging a box of Grapenuts.
“Lezz do it,” Lenny said. And thus it was approved. Lenny’s the best.
Back at Synergy, the crack team of Allie, Roxanne, and Sean were scouring the streets, trying to find models for their Daddy-Daughter billboard. They eventually pulled aside a pretty, young woman with a red umbrella who at first seemed guarded about modeling, but seriously — what sort of woman toting a red umbrella can resist the charms of a British accent? That’s right. None. Next, the trio had to find some father figures, and for whatever strange reason, Allie kept picking men who were about 33 or 35. I’ll just assume that’s how old Allie’s dad was before he left the family to join the Grapenuts circus.
Meanwhile, Gold Rush’s search for America’s Next Top Apprentice Model was short and sweet. Tarek immediately found a woman on the street and said to her, “Excuse me, Miss. Can I ask you something that’s going to be totally shady? Do you speak English?” Well, who can deny a pitch like that? The woman fluttered her eyes and agreed to take part in the photo shoot, happily climbing into the big, white van with Tarek and his teammates. Now, that didn’t seem very smart. What if they were Scientologists? What if they were abducting her? Stranger things have happened.
Over at Synergy, Andrea was leading up the billboard’s graphic design, much to Brent’s dismay. Every idea that he had, she merely rolled her eyes and scoffed at Tammy, as if to say, “Why is this fat man talking to me? Doesn’t he realize that I’m SKINNY???”
As usual, Brent had lots to say to us about the whole situation: “I don’t think Andrea’s an expert in graphics design. The only thing I think Andrea’s an expert in is being an asshole, and Andrea, you might be joining Tammy in a taxi cab, and I hope you both have a good time smelling each other’s crap because you both stink!” Wow, sounds like somebody didn’t get to eat four bagels today.
Well, Brent may have been pissed, but the girls didn’t care. They were just thrilled that their design had turned out so well. “Do you guys think we nailed it?” Tammy asked — a question that always leads to a team’s downfall. Nevertheless, Andrea said yes, causing Tammy to coo, “I love you!”
“I love you too!” Andrea responded.
“I love you also!” Brent added, but to be fair, he was addressing a jelly donut.
The illl-fated excitement at Synergy extended across town at the photo studio where Sean, Allie, and Roxanne were shooting their models. “It looks fantastic!” Sean gushed. “It’s really captured the old and the new!” Actually, it looked more like two random people holding bowls of cereal, but that’s just me. Everything seemed to be just dandy until Andrea sent over a jpeg of her graphic design masterwork. Turns out that the models didn’t quite fit into image so well. Also turns out that the image looked like a cereal box, not a billboard. Also turns out that these people were all idiots. This was such a poorly conceived idea, I didn’t know how any of them could even be optimistic.
Meanwhile, at Gold Rush, the team gathered with the graphic designer to choose which pictures of their model they wanted. Unfortunately, they only had about five shots to choose from, which really didn’t make much sense. Any seasoned viewer of America’s Next Top Model knows that any photo shoot requires at least 100 frames. How did this team only wind up with five shots? Anyway, turns out that none of the pics were that great, but Charmaine kept a healthy outlook and powered on. Bryce, on the other hand, felt some cold feet about his idea. What if it didn’t work? What if it failed? Would the blame fall on his shoulders? Fearing that his whole concept might backfire, Bryce then proposed an image of just empty boxes instead, causing Charmaine to bristle at his unwillingness to take ownership of his idea. Luckily, she kept on the straight and narrow and worked with what she had. “Pretty simple,” she said. Just give them their reward now.
The next morning, Gold Rush was out the door by 6:30 AM. Synergy, on the other hand, was lagging behind, in no small part due to Brent, who was still lumbering around in his underwear by 7:01 AM. This understandably drove his teammates crazy, and while Brent brushed his coif into the messy bird’s nest that we know and love, Andrea harassed him for being slow and late and worthless and fat and whatnot. This led to a feisty sparring match between the two, with Brent saying that Andrea did a terrible job as Project Manager and that she took all the credit for her team’s hard work. “You unappreciative you-know-what!” he seethed at her. (That had better not have been the big blow up).
Well, Andrea proved that she was indeed far superior to Brent by rebutting, “All right. You pulled it out. That’s why I’m a multi-millionaire and you make $50,000 a year?” Ouch. The super bitch has arrived! Of course, the glaring question is if Andrea is a multi-millionaire, why the hell does she need to be Trump’s Apprentice? Why even bother with this show? Oh, that’s right. It’s that undying quest for fame and recognition (and perhaps a decent dye job).
Anyway, despite Brent’s state of undress, Synergy made it out the door not too long after, and both teams showed up at Post where they waited for their billboards — or banners, really — to be unfurled. Trump arrived not long after, braving the rain like the champ that he is. “It’s really raining out there!” he remarked upon entering, adding, “Rain is a THIRTY BILLION DOLLAR INDUSTRY! That’s why I’m introducing TRUMP RAIN, the only rain that comes with the quality you expect from the Trump name. Don’t let it land on your head unless you see my face on it!”
Well, the good people of Post unfurled the banners — all to the sound of soaring fanfare. I half expected a royal procession to march through the corporate headquarters. Perhaps a coach and horses. Oooh! Somebody get Theresa!!!
Synergy (left) and Gold Rush (right)
The Gold Rush banner was simple, clear and active as it showed a girl just about to chug down some sweet, sweet Grapenut Trail Mix Crunch. There wasn’t a lot of text, just a simple slogan (“It’s that good!”) and the image, but that was enough. Plus, the team had a nifty presentation for the execs that included a baby stroller full of cereal boxes. Just as I began to scratch my head, Charmaine explained that the baby carriage was to introduce the newest member of the Post family. Awwww. It’s cute AND it makes me want to buy!
As for the Synergy banner, well, there were some problems. Off the bat, Trump could not believe that the guy was supposed to be the girl’s father. He assumed boyfriend. Then again, unless there’s an age difference of about forty-five years, he’ll always think it’s the boyfriend (right, Melania?). But in all fairness to The Donald, he was right on this one. The guy definitely looked like the girl’s suitor, which obviously muddied Allie’s all-important Daddy story. On top of this, the banner was cluttered with words and slogans (way to go, ANDREA), and the final nail in the coffin — Sean’s awful powerpoint presentation. Why there was a Powerpoint presentation is beyond me. All I know is that Sean stammered and stuttered through his notes until Trump finally put him and us out of our misery and stopped it.
Now it was time for the execs to deliberate. They had many issues with the Synergy banner for all the reasons listed above. Gold Rush, on the other hand, they labeled as “brilliant.” It was so good that the male exec couldn’t even resist a little dash of freestyle: “She says nutritious; the cereal says delicious!” To which I say, “The comment says rehearsed; the dumb grin says the worst.” Man, rhyming is tricky. That Post exec really deserves more credit.
Well, for Gold Rush’s reward, the team got to spend an afternoon cooking with world renowned chef, Jean Georges. Yay! This meant watching the teammates as they watched the chef toil around his kitchen, probably none too happy to have these outsiders in his domain. At one point, Jean added some vodka to a bowl, causing Lenny to predictably insist, “More! More! Don’t stop!” He then added, “I’m Russian! And I’m stereotypical!”
Later, when Jean Georges had finished a plate, Lenny (oh Lenny) stopped the chef and insisted that he put on his own “finishing touches” to the plate. The surly Russian then dipped his finger in a bowl of cayenne pepper and sprinkled it around the plate. Yes, he garnished Jean Georges creation. It was fairly disrespectful and idiotic, buuuuttt… you gotta love Lenny for it.
“Theeese eees simple recipe. I learned when I was riding blimp!”
Meanwhile, back at the suite, we found Sean lying on his bed with Allie and Roxanne inexplicably draped over him. It was like the lamest ménage à trois of all time. They all mumbled about what would happen in the Boardroom, and Sean noted that they couldn’t blame Brent for the team’s failure because he’d been given nothing to do. In another room, however, Andrea was having absolutely no problem bending her logic to blame Brent for everything. According to her, the whole task was a team failure, and therefore, the weakest member of the team should be dropped. Why, that’s a fine rationalization. We’ll just overlook the terrible job you did with the graphics.
The passive aggressive battle for the bed continues…
Over course, Tammy completely agreed with Andrea, saying that Brent was rude and overbearing. It’s true. He really is rude. He’s always going around and putting people down based on how much money they earn. Oh wait, that was Andrea who did that. Hmmm… I know Brent did something rude recently. Oh yes. He ate four bagels at once! There are starving people in Africa. His brazen disregard for them was totally uncalled for. RUDE!
With everyone gunning for him, Brent wasn’t concerned. He knew he’d survive. “I will be back — stronger, more powerful than ever,” he announced. And by “stronger, more powerful than ever” he meant “sweaty.”
In the Boardroom, Brent was actually kept out of the fray. Trump, George, and Ivanka preyed on the various things that went wrong, like the graphics. George was particularly mad about all the clutter on the banner. “There were words all over it. Different texts. Different fonts… Who DID that??” He HATES lots of fonts. I’m surprised he didn’t yell, “Back in my day, there was only one font, and you USED it! And if you didn’t like it, tough luck! That’s how WE ran a soda jerk!”
As for the slogan, Tammy said it was a good one, but then took about five minutes to recite it, possibly forgetting it along the way. Ivanka, meanwhile, seemed swept away by the other team’s billboard. “It was… it was exciting,” she said, her mind perhaps wandering off to some daydream where she’s lying on a beach in Curacao, sipping Piña Coladas with the banner.
I thought Tammy might get some heat for her job as Project Manager, but in fact, everyone seemed to like her, even Roxanne, who I like to think of as the “normal” person on the team. Roxanne went so far as to say that Tammy’s great sincerity kept the team together. That’s a big endorsement coming from Roxanne. Trump then focused on Sean and his terrible presentation. He thrashed the Brit’s performance, and just as it seemed like he was ready to tear into someone else, Andrea perhaps, Brent committed the most common error of fired candidates: he opened his big, fat mouth.
Brent piped up and said that if he were doing the presentation, he wouldn’t have choked. But alas, he couldn’t do the presentation because he wasn’t allowed to. Well, once Brent began talking, it was all downhill from him. When Trump asked him what he thought of Tammy, he harshly responded, “I thought Tammy stank as a Project Manager, and it smells right over here, Mr. Trump.” Unfortunately, Trump didn’t think Tammy stunk. He thought she was okay, and now he wanted Brent to back up his claims that she “stunk.” Well, sensing that Brent was now in The Donald’s cross-hairs, the teammates immediately pounced.
“I would say that Brent’s embarrassing and a liability to the team,” Andrea said, causing Brent to snap back with the ever so thoughtful rebuke, “I think you’re a liability to the team. How do you like that one, Andrea?” Sadly, this did not turn into a five minute round of “I know you are, but what am I?” or perhaps a little “I’m rubber, you’re glue. Whatever you say bounces off of me and sticks to you.”
“I was thinking that maybe we could get coffee sometime. No?”
Roxanne then stated that Brent doesn’t listen to anyone. I’m sure Brent would have been able to defend this point well had he not interrupted her midway through her sentence. Oh man, he was just falling apart. For no reason! Brent then complained that he was not utilized because he was fat, to which Trump essentially said “Eh.” Even George didn’t care. The way they looked at it, why would Tammy use an overweight guy to promote a healthy cereal? No one seemed to mention that the whole “healthy cereal” angle wasn’t even being used. Ultimately, Trump thought that Brent was coming on strong and hard for no real reason.
“Why couldn’t you be more moderate?” Trump asked, causing me to nearly spit out the water I pretended to have in my mouth. I liked how Donald Trump was asking for moderation. This from the guy who once said that his buffet was the best in the city, possibly the world. And never mind that a person makes one small mistake and he labels them A DISASTER!
Anyway, with the clock winding down on the hour, it didn’t take long to figure out where this was heading. Trump didn’t even bother having Tammy pick two people to come back with her. He just busted out the finger gun in front of the whole group. Yup, he fired Brent.
Ka-

BOOM!
“Out. Over. Go!” Trump scowled. I couldn’t say that I blamed him. Brent could have been silent the whole time, but instead he came on hot and heavy (literally and figuratively) for no real reason. Time to cut him loose. But was that really it? Where was Brent’s huuuuuge breakdown? I didn’t see it anywhere. Maybe I missed something. Nevertheless, beware, bagel bakers of the world. Brent Michael Buckman is on the loose!
What did you think? Was it time for Brent to go? And was Brent misunderstood or just a total mess? Or both?
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43 Comments
I thought Brent’s firing was complete bullshit. For one, I think it’s now apparent that they cast at least one person each year to be the buffoon (Danny, Markus, now Brent). It’s lame to cast someone who isn’t going to get a chance to win.
Second, I think this firing takes away from what makes a reality show good: a sense that it is merit-based. Amazing Race is awesome because as long as you play well and smartly, you won’t get eliminated. I loved the Mole for similar reasons. Brent may not have had the best people skills, but he was never given the opportunity to demonstrate any of his other skills…simply because his team didn’t like him and chose to delegate him to meaningless tasks.
Finally, Brent actually seemed to do a good job this week:
1. His idea for “Begin your 10lb. weight loss today” was simple and catchy.
2. It’s not like he took his team’s rejection and shrunk into the corner refusing to volunteer to helpout. He WANTED to do the presentation, said specifically it was a strength of his. The presentation by the Brit was a disaster.
3. Did anyone catch how Brent said in the boardroom that he was told by Tammy in so many words that he couldn’t do the presentation b/c he was fat? Tammy denied it, but then said she had told Brent he couldnt do it because he wasnt fit enough. If that isn’t you’re too fat in so many words, I don’t know what is. Plus, her reasoning made no sense…maybe if they HAD gone with the weight loss thing it would have been OK to keep Brent out, but since they DIDN’t, it’s just out and out discrimanatory.
4. Brent was RIGHT that the graphic design of the project was flawed.
So on the merits, Brent didn’t do poorly this week, and yet was fired for not being popular. The Apprentice deserves its low ratings.
Once Lenny is gone, I’m done with this season.
This was, sadly, the most disappointing episode ever. I’ve been watching this show since it’s inception and haven’t missed an episode since maybe the 2nd season. I was actually thankful Brent was still there or I would almost died of boredom. First of all, could the tasks get any more mundane or similar or farther from what one of DT’s apprentices might actually do? I’m in PR and I get the whole marketing/product placement thing, but enough is enough. I miss some of the early tasks like when the teams had to renovate an apartment in a day. Second, who is Roxanne and where did she come from? I haven’t noticed her in a single episode. Third – what was with the cuddling? Was this The Real World? Anyway, this has been one of my favorite shows for a long time but has just become too predictable. I think for the next season in LA, they should forego hiring on merit and just cast a bunch of pretty people for sexual tension. The best part of the series, ever, was wondering if Nick and Amy would really hook up.
The part that would be great taken out of context is when Ivanka is in the boardroom, rhapsodizing about the cereal chugging ad: “It was great. The way she put all of it in her mouth. It was really spectacular.”
Is Andrea giving anyone else a Felicity Huffman-from-Transamerica vibe? The low voice, the high turtlenecks…
Yes, Brents firing was BS. Now don’t get me wrong, he shouldn’t be around, but he was NOT the reason they lost this task.
Why can’t those idiots learn to keep their mouths shut when Trump is slamming someone else. It’s the best way to ensure that you’re going to stick around. Oh I forgot…they all have uber-huge egos and have to speak at all times.
I still love this show and I love “The Donald” Sooner or later, someone will learn to keep their mouth shut in the board room and escape week in and week out.
And F.Y.I. Brent is fat, but that is not what Tammy said was the reason he couldn’t do the presentation. Fat people always use the fat excuse when they don’t get what they want. Shit, he should look in the mirror while he’s chowing down on a tower of bagels and cream cheese. Damn, that thought just grossed me out. I have to go puke now…….
“The Donald” rules.
I love it when people dig their own graves. All he had to do was shut up, and he couldn’t do it.
It reminded me of a friend of mine who spent all day digging a hole for a pool and then fell in it that night when he was running away from the cops. Beautiful.
Tammy said in the boardroom that she had said, “They are looking for a fit person.” (meaning that the executives didn’t want to see anyone overweight giving a presentation).
Brent said that “in so many words” he was told he couldn’t do the presentation because he was fat. Whether you agree with Tammy’s sentiment or not, Brent was accurate in reporting what was told to him.
I do think Brent shares some of the blame for getting himself fired by speaking up like he did, but what’s the point of the whole previous 45 minutes of the show if it’s all going to be ignored in the end (especially when the person fired actually tried his best to volunteer to help but got shot down for being unpopular/fat, as well as came up with a better/SIMPLER concept than what his team had settled on?)
Got you Soriner. But if I remember correctly, and I hope I do. During the show when Brent pulled Tammy aside, I don’t remember her using the same words she used in the board room. I don’t remember her exact words during the show, but they were not what she said in the board room. I think it was Brents interpretation of what Tammy meant. But we all know what she meant AND her point was valid.
Now I don’t have a problem with Brent being fat. I do have a problem with him being obnoxious, which he was in previous episodes. Again, he should not have been fired on this task for anything he did. It was the other idiots that should have been fired.
Alas, we’ll never know how spectacular the “more powerful than ever” Brent could have been. I could see him now standing next to past winners, Kendra, Bill and what’s the guy we never hear anything about…oh yeah, Kellie (or Kelly) or whatever.
I’m out..and “The Donald” still rules.
Someone on another blog compared Andrea to Bree Van Dee Kamp. I think it’s more and more fitting. Ever notice the frequent closeups of Andrea(not as much as we see on Carolyn) of all her facial expressions through the whole boardroom? It is as if the cameraman’s fascinated with her.
Yes, these tasks are pretty much remedial compared to ones like “renovate an apartment”. The finale will involve watercolors or crayons.
Some days, the only thing keepin me going is a reference to “riding blimp.” Cracks my shit up every time.
DDE-
I went back on my TiVO and you’re tight about the original scene. Unfortunately, they chose to do a lot of voiceovers during the scene so it’s difficult to say what exactly was said. What she did say from what I can get is, “Since we’re really not going in the weight loss direction, I don’t know if that’s the image we want to project to the executives.” Obviously, there was stuff said before and after that, but it got lost in editing.
The thing is, I can see Tammy’s point being valid IF they were going with a weight loss/healthy aspect theme of the cereal. But since, instead, they went with some intergenerational mumbo-jumbo, I don’t think Brent’s weight had relevance to their take on the product. From what they showed of the British dude’s presentation, it doesn’t seem like Brent could have been that much worse. I actully have a feeling Brent’s presentation would have also sucked, but at least when he was fired, it would have been with cause then.
The most worrisome thing is that the editors have been dropping big hints that Lenny = bad (when we all know Lenny = good), meaning I have a feeling his time for being fired may be coming soon. He’s one of the better characters they’ve had for a while, and I think the show will suffer without him.
Although I like the Apprentice, I think the direction has changed way much. Trump being Trump he just becomes a buffoonish caricature of himself. That’s OK, it’s good TV. His nepotism, though, irks me. Ivanka’s a wooden piece of furniture that is there just because Daddy’s proud of her.
Yes, Brent brought on his own demise, but, how in hell did he get chosen out of millions of likeable applicants? My guess is that he was the designated buffoon.
Andrea’s a bitch. No class. You don’t promite yourself by pointing at your bank account. It comes across as gauche and annoying.
The one point that’s bugging me the most is how incredibly cheap and cheesy the “rewards” have become. What happened to the ferry rides, the catered affairs, the jetting off to Mar-a-Lago? Now they get to cook with one of Trump’s chef? Sheesh.
I’m afraid the Apprentice’s charm has taken a ‘uuuge dive. How bad are you if you’re losing audience to Howie Mandel and some briefcases?
It only seemed like 1 or 2 years ago Trump was giving away pricey jewelry to the winning team. Now he has them doing things like Habitat for Humanity, and other charitable causes.
Andrea boasting about how much millions she makes seems quite appropriate for a show hosted by Donald Trump. This is a man who boasts big this, big that, and everything to him(including anything in your medicine cabinet) is a xx billion/year industry.
Brent needs to work more on his insults. He seems to always fall back on the “stink” this/that with the prereq scatological reference. What is this, Comedy Central? He isn’t even clean shaven on the intro of the show. I’m talking to you, patch of hair on the right mutton chop.
I think this show will suck without Brent.
What was up with Sean and company lying on the bed in a heap together? Am I the only one that finds this completely inappropriate? I am sure the cast gets a little close during the show, however I am mystified that 3 adults would engage in this kind of touchy feely behavior. Are any of these idiots married? Good Lord, grow the eff up people. You’re not 12 years old!
The girl climbing into the van with Tarek reminded me of a scene from ‘bang bus’…
Charmaine is quite hot. Just thought I’d put that out there.
The Passion joke can never get old. Never.
Nothing warms the cockles of my heart than a forced trump plug a la the atrium.
“So we selling a lot of food here?”
“Yes Sir Mr. Trump.”
I think Trump just couldn’t pronounce the Indian woman’s name that’s why he had tem introduce themselves. Probably because Indian names are only a 2 million dollar a year industry. He can’t be bothered with such trifles.
Why has no one called Brent out on his ridiculous hair? I mean it’s horrifying. Bad plugs forced into this weird bang thing. Ugh.
“Excuse me, Miss. Can I ask you something that’s going to be totally shady? Do you speak English?”
That NEVER works for me.
Soriner (#1), Brent’s great 10 lb. weight loss idea was a blatant copy of Special K’s marketing campaign that has been going on for a good 2 years already. I’m sorry, but being a complete tool who can’t be trusted not to botch any social interaction is more than adequate grounds for firing. Even if the guy had an I.Q. of 200, how could Trump (or anyone) hire someone you couldn’t trust to not embarrass the boss at a meeting?
Trixie (#14), aren’t you being a little prudish? I’m sure living in the suite together brings people back to a college-dorm type dynamic, so assuming they are all single what’s wrong with a little clothed spooning (or more than that, for that matter)? This show always has a lot of great looking contestants. I find it surprising there aren’t more hookups (or the editors just aren’t going for that story angle and are leaving them on the cutting room floor).
AARRGGHHH !!!! So much for being FAIR Donald Trump!! It was so unfair to fire Brent just because he does not FIT the mold of a high class, thin, rich executive type. He was not given a chance to FAIL in the task at all. Even Ivanka mentioned that they were not giving Brent anything to do. Horrible board room and a firing for all the wrong reasons. I hope no one on Brent’s team wins this Apprentice just because they are nasty holier than thou people.
Now that I have that off my chest, I will read the recap and other posts.
“Nuts and Dolts”. Ha Ha Ha!!!! I love it!
I think Brent is a liability, (BTW – I knew he bought the farm when he told everyone to save his place at the table) however the team’s unprofessional, and probably illegal treatment of him should not have been rewarded by Trump doing their dirty work. If they wanted to oust Brent, they should have sacrificed a task, let him manage it, and then go after him unanimously in the BR.
Andrea should have been fired, her graphics lost the task. For someone who has supposedly made millions (on paper only, I’m sure) in the graphics market she should have known how to design an effective billboard. Even hacks know not to use too many font styles. She is also a genuinely mean person, her comments to Brent were totally uncalled for – it was like watching the Clash of the Geek Titans. She is UGLY inside and out.
Tammy and Andrea are typical of the reasons women in the corporate environment are labelled as catty, bitches. Instead of bringing a positive feminine perspective to managing difficult personalities; and using emotional intelligence to diffuse and redirect conflicts (like Charmaine did), they exacerbate them to try to remain in control.
Synergy has used Brent as their excuse for failure, they could have used him to their advantage – I would have strung him along to the end, and used him against stronger players to clear the field.
I STILL LOVE THE RUSSIAN. I don’t think he’ll win, but I want him there until the end – I’d love to see him take on MANdrea!
Design a billboard for a cereal box?
I think I did that my sophomore year of college! Who comes up with these challenges? Cripes.
Like others have said, Brent could have escaped with no problem, but he couldn’t keep his mouth shut in the board room. He was so determined to show everybody that they should be scared of him in the board room that he didn’t have a grasp of the overall situation, which was that Trump was zeroing on the presentation and the artwork.
I also agree that Brent didn’t lose this task, and that his teammates are not at all willing to work with him, but I have to say that his firing was still his own damn fault.
Okay, Brent was great comic relief but he was a huge distraction for that team. He was not fired because of a small detail on just this one project. He was fired because he had not found a way to work as a team member on any single task. The fact that they had won the other 2 tasks allowed him to stay on for this long.
Okay, yes, Andrea’s graphics weren’t the greatest. Given. But no one said she made her paper millions in graphic design – just that she had “some” experience. That could mean bought advertising and used an advertising firm – or took an advertising class in college. Was that the sole reason they lost the task – no. The idea wasn’t good. The models weren’t the look that went with their message. There were lots of little things wrong but nothing that was so uuu-ge that the Donald needed to focus on one person.
Brent’s feelings were hurt when his team didn’t respect him each task. It snowballed until the “fit” comment from Tammy. As an overweight person myself, I understand that wasn’t easy to take – especially on national tv. However, if your future was in Brent’s hands and he admitted he had never presented to “execs” before – would you trust him or the smooth guy with the cool british accent. I’d have done the same thing. I got the impression that she was saying more she didn’t think he should present since he was so sold on the fitness angle and they weren’t going with it. Thought it was hilarious that he was then put in charge of coordinating the wardrobe for the task. Priceless!
It was time for Brent to go. He was unprofessional and unable to get along with his team at every turn. That kind of grandstanding makes succeeding very difficult!
Brent obviously was not responsible for losing the task but I think Trump realized that enough was enough and it was time for him to go so that they could finally get down to business with the whole process. Like it was said in post #1, I also agree that he was cast for the show solely to create a stir and provide some controversy. That’s what generates ratings and keeps people watching. I guess Trump figured Brent was doing more harm than good by being there so it was time to say good-bye. There is no way in hell he ever had any intention of considering him for the job.
Do you mean to tell me that not one person on Synergy thought that using a 44 year old guy to be the father of a 20 something year old woman was a bit ridiculous. Where do these people come from? Maybe technically it could be possible but if you’re trying to convey a particular message on an ad you’d think they’d use someone maybe a tad older so it doesn’t look like it could be his brother. Sheesh! I don’t think Trump was too impressed with that either.
Oh wow, I can comment.
There were about 1000 things wrong with that Synergy ad. The adult, health-conscious father/daughter duo in effect belong to the same demographic, doesn’t really bring home the “finally, a cereal for everyone” theme, which kinda manages to diss regular grapenuts come to think of it. And who the hell is taking cereal advice from their parents when they’re in their mid-20s. A younger child, would’ve been obvious, though the generational idea is fundamentally AWFUL.
Look at that pic, not just the fonts… you can hardly make out the cereal, you can’t even see the damn box, which looks almost like an afterthought and is being held sideways, the colours all blend together, why are they sharing a bowl????, why is she carrying a duffel bag? It looks more like an ad for some “lifestyle living housing development” save for the bowl.
Which brings me to the thing that pissed me off about this episode so effin much, was that Trump patently lied, and said Synergy did a good job, he liked both ads, and that it was pretty close. Brent imploded in the boardroom, but obviously there was no way Brent wasn’t getting fired, since Trump wasn’t even going to bring up the fact that that ad was a COLOSSAL failure. Also, explains the way heavy handed negative editing we saw with Brent last week. If Brent truly deserved to be fired, they wouldn’t have had to resort to all this shenanigans. I probably wouldn’t have had a problem with it on a narrower loss. Maybe then they’re complaints of him draining and distracting the team would’ve held up, but that was clearly a result of them being idiots. Usually I respect almost everyone of Trump’s decisions, even when they seem random, I can almost always see the logic. But when he has to resort to telling a bald-faced lie to justify it, I’m not happy.
I agree that Brent really needs to work on his people-skills, but I’d hate everyone on Synergy too! What a bunch of douchebags! Not to mention the non-stop crap that’s been flying his way since the Stacy debacle. Roxanne is the only one that’s possibly OK, but I have my doubts after that baffling cuddle pile.
None of them are going to even get to the final two, I’m sure.
“”Keep It Simple, Stupid!” Sort of a self-explanatory lesson — do I really need to explain it? Anyway, we knew the winning team would be keeping it simple and/or stupid.” – I almost spit out my cereal when I read this. Great recap!
Brent would have been okay if he had just kept his mouth shut. I think he should have been kept around long enough to be a PM, at least then The Donald would have a better reason to fire him. I definitely think Trump should have fired Andrea’s multi-million dollar ass.
Brent wouldn’t have been a good match for the final apprentice but if he was so horrible, why the HELL not show it? Because that was all they had. Weak, lame and grasping at straws is what I see. Yes it is entertaining to see rich and/or snobby people tear each other down over the chance to shuffle papers and push buttons in a position where they might have a chance to rub shoulders with Trump occasionally and on that occasion it will be when he needs them for a tv spot, but COME ON already.. these people have got to be smarter than this.
Someone mentioned a few weeks ago about having contestants that could actually benefit from a chance in the Trump organization. I’m not going to stop watching it because it is funny to see this train wreck every week… but everyone LOVES a rags to riches story so why hasn’t this show figured out a way to exploit it???? Probably because they are all elitist snobs that can’t stand the idea of having to rub shoulders with “commoners”. If they did go with real people that the viewers could relate with I would venture that it would breathe new life into this show and the rewards! What is the majority of America’s population made up of? Certainly not this demographic. If they can’t even do their own market research on who their target audience is and find a way to relate the show to their liking then they should have declining ratings and eventually be kicked to the reality sorry ass cub. They would be able to have amazing rewards because the companies paying for the ads would be willing to shell out a hell of a lot more money than they are now.
I’m having a hard time getting behind any of these self absorbed jokes… other than the one and only blimp riding RUSSIAN!!! Go Lenny. I was riding Blimp!!! LMAO
I agree Brent was an overall liability, and he definitely has a problem in relating effectively to other people. He should have been fired, but not for the reason he was given.
My main issue with the treatment he endured from his team is that, with the exception of Roxanne, the team as a whole was unable to deal with him on a more professional basis. I’ve had to work with all kinds of people, in different types of jobs, that I felt were abrasive, incompetent, or lacked the ability to function cohesively – I have NEVER resorted to the level of disrespect, dishonesty or cruelty this team seems to thrive on. He was bullied and marginalized from the beginning. I truly believe his team made a value judgement about him based on his appearance. If they couldn’t work with him, they should have given him enough rope to hang himself and let him succeed or fail on his own. I’ve worked with people like Andrea, Tammy and Allie – they are narcissistic, and always look for scapegoats to avoid taking responsibilty for their own failures.
Auntieboo #22.
Point taken on the graphics/Andrea’s income. However, she did present herself as graphically proficient; did not want any input that didn’t ultimately agree with her vision; and as a business owner herself, she should have been able to define a clearer message about the product – even if she uses an agency, the mesage is still defined by her.
I think Synergy has shown itself as a team to have a lack of focus, and an overall inability to overcome relatively minor obstacles in order to win. I mean, how much time did Stacy waste trying to rally the team to lynch Brent?
Why would any effective manager allow one employee to control an entire dynamic. Give him his 5 minutes, if it doesn’t apply – move on. Put him on the phones, have him work on a presentation project that will enhance the team, let him participate – if he’s ineffective or abrasive, let him reap the consequences.
I am taking this WAAAY too seriously!
Chee-Z-Tee Vee Addict, I agree with you on how they should have handled Brent. I couldn’t stand the guy and thought that he should have been the first person fired (my thoughts last week showed my disdain for him); but I object to how he was handled and fired this week.
Before I continue, I need to say that I actually liked the bathroom-crying Andrea last week; but this week she has shown us all that she is actually a bitch. She’s better than anyone who doesn’t have multi-million dollars (how much do you want to bet her “multi” is actually only two?). Now, back to Brent:
He did hang himself by being loud and abrasive in the boardroom and we cannot fault anybody else about that; but I now loathe his entire team (except for Roxanne). Who wouldn’t be upset with the way you were treated if you were Brent? Last week we saw his idiocy, stupidity, laziness, useless talent of making bagel sculptures etc but this week showed nothing of it. He wanted to contribute and help out the team but they wouldn’t allow him to do anything. I bet you ANYTHING that Tammy even co-ordinated the fashions for the pathetic presentation. Sean should have been fired on the spot for the horrid presentation (funny how he couldn’t even readily admit in the boardroom that his presention was a ghastly failure — the egos all of these people have!). Brent said that Tammy stank as a manager and he should have said he felt that way because she insulted him and put him down — which are not good signs of a leader and left it at that. Then he should have said nothing else; and if asked why he remained silent he should have said that is how the team both preferred him and utilized him while saying he couldn’t take credit for this loss.
As much as I disliked the guy — I am furious that he got fired over this task. It makes the firings before him rather senseless and pointless. They should be brought back to see if they can now work better without this liability . . . this task meant NOTHING. This seems to be the case every season — people sail through after a horrible performance because of the scapegoat they created weeks before. Had Brent remained quiet I wonder if he would have been fired.
Andrea is a bitch. I had to say it again. I kind of hope she gets her giggles reading this page . . . because, Andrea, you are a bitch.
The real reason they lost this task is Andrea. Her creation was a failure. Allie’s models weren’t the right ages and Sean’s presention was beyond pathetic; but Andrea created a magazine advertisement — NOT a billboard ad. Sadly, the multi-millionaire will continue to believe that Brent was the reason the task failed. So, I guess I am saying Andrea is a stupid bitch. I CANNOT wait to see her reaction to Mr. Trump when he actually tells her down the line that she “is fired.” The horror that will spread across her face will be gleeful.
Masmith #26 you hit the nail on the head. At the end of the day what do most of these “contestants” have to loose? Most are millionaires allready or going to be soon. The other thing is why are these people on this “gameshow” in the first place if they are so damned successfull and brilliant? Just a guess but I don’t expect to see Bill Gates or any of the other billionaires on this show any time soon. Brent was a looser but he was not the reason they lost. He was simply the fall guy. At least we have to look forward to all the rich bitch elietest snobs tear each other apart now. Lenny is the man!!!
Oops — forgot to mention this about Andrea in the boardroom. Did nobody else catch her eye-rolling and looks of incredulence when others said that Tammy was the best project manager they had had? She was insulted because she knew herself to be “the best” . . . ugh. Get over yourself.
Yota – Thanks, I agree with your comments as well. You would think the wealthy ones wouldn’t have time for this show what with them having their own businesses and career’s in the first place If they were all that smart they would realize that at the end of the show they aren’t going to really get anywhere in the Trump organization other than to be a prop for him and his millions of billion dollar industry promotions. Are these people really that DUMB??? Or am I the dumb one for watching? No answer needed. “I was riding blimp” – Go Lenny
Didn’t anyone else notice how when they all went to the buffet, the kid working there was about to boast about all the fantastic dishes they have on offer and Trump interrupted him to say, “They’re all having cereal!” Then Trump proceeded with the task outline.
But then, the contestants were all marched out of the joint and nobody got any breakfast!
Is that how it went down, or did I imagine that?
Here’s what I just do not get – how many countless times has Trump/Burnett “carried” a worthless fool who really was responsible for losses? How many countless times have we called “BS!”
This time, the fool was perectly innocent, thus giving Trump/Burnett a legitimate chance to keep the fool. So why the hell did they needlessly get rid of the best dramatic tension they had?
Somebody please ‘splain. Thank you.
Was Brent apprentice material? Not really. He really didn’t deserve to go though.
Going in to the Boardroom he knew he was going to be attacked, so he came out swinging first. A mistake? Probably not in that he was likely going to go this week regardless of what happened.
Frankly he got screwed. The popular kids didn’t like being forced to hang around with the fat, awkward kid, so they treated him like crap. Seriously, these are adults?
Did anyone else catch it when Brent said they wouldn’t let him be project manager? Damn, Synergy just rubs me sooooo the wrong way. I don’t want any of them to win.
And am I the only one who sees Tammy’s resemblance to Sandra Bullock?
Trump knew he would end up firing Brent sooner or later. I think Andrea should have been fired, however, Trump seemed to like their project somewhat, so he probably just fired Brent because he didnt feel like anyone else ‘deserved’ to go.
^^As I said before (albeit buried in mid-screed) Trump was flat-out lying when he said he liked their project. It was objectively AWFUL from idea to execution to presentation as much as is possible in a non-quantifiable challenge.
Completely incompetent at all levels. But because it amounted to essentially the unfurling of a banner in front of a handful of people, it just wasn’t going to be a “spectuclar” bust as say horses and carriages or bathrobes in Times Square.
That bit of lying was why I objected to the Brent fire so much. And frankly that whole team ‘deserves’ to go.
P.S. Charmaine totally rocked this challenge.
No matter what Brent did or didn’t do, people would have found fault with him. I agree that Brent should have kept his mouth shut in the boardroom, and kept himself in check … but then Trump would have lectured him about how important it is to be “proactive” instead of “reactive,” and to speak up. With all the editing, who knows what really happened?
I am with the people who say that if/when Lenny leaves, the show will be boring.
I was so annoyed with Andrea, she is so full of herself. If she was THAT great, she didn’t need to get her ass on a plane and try to get a job working for Donald fucking Trump. What she desperately needs is a trip to a good salon and get something done with that hair. And the eye shadow.
-Donna Martin Graduates!;
Trump actually said “They’re all about cereal!” Because the guy was going on about danish and whatever else and the Post execs are there for cereal business
I actually think Brent showed the biggest case of the crazies compared to anyone from the past seasons. Yes, we all know he’s fat, but does he understand he is totally unpresentable? I wouldn’t have him do a presentation until he tamed his hair, calmed down the sweat glands, and lost the attitude. He’s the Angry Fat Man, everything bad that happens to him is not his own fault, rather it’s because of everyone’s prejuduce of fat people! Does anyone rememember the big guy from season one? He was larger that Brent but much more professional and his weight was never mentioned.
Andrea’s a bitch, but you gotta like her spin control talent to save her ass. This project was lost solely because of her graphics. The presentation was too long & sucked, but it didn’t matter when the produc tsucked.
tvaholic — Andrea had no spin control talent . . . she simply had to remind Trump that Brent was a disaster and allow him to continue talking. I am totally unimpressed with this bitch.
wow – people have some strong opinions about this episode – I’ve never seen such long posts
thanks for the clarification, stacyrocks
I really wanted to see Brent face off against the Blimpmeister as PMs, but my hopes have been dashed.
I am dying to see Lenny take charge. But if and when he goes, the show will surely lose a lot of its edge.
TimBobo,
I LOVE that you mentioned the Bang Bus. My girlfriends and I love it. It’s so outrageous!