This season opener opens up with Mr. Jonathan Antin himself in what is surely one of the longest voiceovers EVER. In these four minutes, we are reminded of how grating his voice is. Second, we are quickly reminded what the point of this series is: to showcase Jonathan. A series of clips from previous seasons quickly remind us what makes this show so good -- his ego and how it drives him to find other people to build him up. The other stylists Jonathan employs and relies on to further his name are a quirky lot and their individual behaviors add an extension of drama -- nay, a HAIR EXTENSION of drama to this show.

Unfortunately for us, Jonathan borrows a few pages from the Donald Trump Manual on Self-Aggrandizement for Total and Unabashed Dummies. Admittedly this is a man who started out cutting hair and now has his own show on Bravo -- the American Dream for the 21st century. Enough of the niceties though. Jonathan reminds us that after he built his shop and hired his stylists, it was time for the next big step -- JONATHAN ANTIN WATER. OK, luckily for us he skipped that chapter of Trump's book and only developed a showerhead to filter water for your hair -- but more on that later. Next though was the world's greatest hair care product called -- you guessed it -- Jonathan Product. Admittedly the packaging is pretty, but I'm loathe to use anything in my hair that is called Dirt. Moreover, Jonathan reminds us that Jonathan Product is the fastest selling hair care product in the world and that hair care products are a THIRTY BILLION DOLLAR INDUSTRY. The producers indulge our taste for heated arguments by showing what is one of the greatest reality moments ever when the marketing guy for Jonathan product, who was fed to the teeth with Mr. Antin's antics, finally says "Oh, so your beauty school education is going to allow you to tell me how to do my job?" HA, beauty school zing!

Lest you think Jonathan Product was enough of an ego boost, we are reminded that working under the employ of celebrities is what really makes a person in this world. Jonathan services the biggest celebrities like the made-up celebrity group, The Pussycat Dolls. What's that? His sister OWNS the Pussycat Dolls? Anyhow, it is his product and celebrity exposure that keeps his two shops busy. Funny, I would have relied more on my talent to feed my business.