"Chula Vista's in California," Elena says, not slapping Hilda because you aren't supposed to do that to mentally challenged people. Turns out she had an informational interview with the school when she was out visiting family. She's not sure if she's going to leave and Hilda says she better tell Papi. I hope Elena doesn't leave, she's kind of cool (and has stayed that way, unlike Matt who has gone, and is going, bat-shit crazy).
Back at Mode Willie tells everyone that if they have any notes for their bridal issue to pretty much shove them all the way with a red-hot poker. If the sex issue crashed, how well do you think a bridal issue is going to do? I was just at the salon and there are like 500 bride magazines out there, who would pick up Mode for that?
In walks Cal because they had an earthquake in Russia and he can't go until they clear the bodies. If I've said it once, I'll say it again: He's creepy. He decides to sit in on their meeting because he has nothing better to do with his time. Except be a pawn for some major product-placement that had me rolling my eyes big time. I should watch out, they may get stuck that way!
"No pressure, just looking for something to make me smile," he says, holding up a can of a certain soft drink that I will not name because they end up hitting us over the head with it a gazillion times before cutting over to a commercial for the damn product. Reprehensible, TV execs and Ugly Betty producers, for doing this.
We cut to later and he says, "I'm not smiling." He tells them he doesn't think they need to change the whole concept, "but the wedding dresses aren't popping." You mean like that bright red can of product placement you have in your grubby hand? "Now what if we put the cherry antioxidant product placement ad between these photos," he says, putting up a huge product placement ad so we can all see it. I'm not against cherry, antioxidants, or that beverage, but you are really insulting me and pissing me off as a viewer and I will not buy your product unless it comes in diet form which judging from the ad you just put in front of me, it does. God I'm thirsty.
I prefer getting hit over the head more subtly, thanks, dickheads.
Kudos to the advertising/marketing people, though.
"Where do you think you're going?" Willie says to someone trying to escape the meeting. He's standing in front of a big box of product placement and he says he's thirsty and would really like to grab a can of product placement to quench his thirst. "In America, we just call it product placement," Willie snaps. "Well, it contains vitamin E, a powerful antioxidant," this guy says about the product placement. Man, I could use a drink.
Cal still doesn't like the layout and he suggests re-shooting. That sounds cost-effective, ass munch. Willie is horrified. She says they've been working on this concept for months and her good friend designer Another Product Placement has designed things for this issue as a personal favorite to Willie. The little black wedding dress on the cover is part of what she thinks is their "best wedding issue yet." Cal says they don't have to take his ideas even though they did take his money. Did I say ass munch? Yes, I believe I did. Where is my drink?
I bet if I stared hard enough, I could make his head POP.
Claire comes into the meeting and asks if they will be done soon because she has a Hot Flash meeting. "Yes, yes," Willie says, "your irritable bowel edition." Well! Someone's bowels sure are irritable. Cal invites Claire over for her opinion. This is going to be good. She says she likes the idea of doing something along the color in wedding side, but "black is just as cliché as white." She says in Europe they are showing color in wedding gowns, maybe they could do something like that.
"See," Cal says, "That makes me smile." That makes me wonder - how did Willie not know about that? And would it kill the creative staff to have a meeting before the photo shoots? "Why don't you work with Wilhelmina to come up with a new version of the layout?" Cal suggests. Willie has a stroke as Claire says she'll clear her calendar.
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Comments (1)
Yes, I agree. Where is Gio? Betty has poor, poor taste in men, although after what Matt has turned into, even Henry is starting to look better. Ah, telenovellas! Or telenovas. Whatever.
1 of 1 | Posted by Allison | Posted on May 22, 2009 5:36 PM