Discovery Communications is going to be launching a new network geared toward rich dudes with incomes of $150,000+ called, Velocity. This new high-end male network will be replacing HD Theater. Considering that I’ve never even heard of HD Theater, I’m sure Velocity will automatically bring in ratings based on title alone.
I suppose Discovery needed another vehicle to bring in ad dollars, especially now that OWN is tanking. I know this sounds ridiculous, but I bet this network will kick OWN‘s ass even in it’s first year. I have no interest in watching as I’m not in the demo, but here’s to you my sugar daddys of America