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Ellen DeGeneres is pulling a Fiddy on us, and is not only going to be endorsing the pet food, Halo Purely for Pets, but has also bough 15% into the company. Starting this weekend Ellen’s face will be in over 33 million newspapers and other advertising mediums for the Petco chain (as well as in-store ads). Nicely done Ellen, way to show up that Pet Adoption agency for giving you hell.