ABC finally did it…They’re moving Jimmy Kimmel Live to the 11:35 spot, which might actually make him the new king of late night. ABC decided to move Kimmel because it’s a win-win for them, and here’s why: Kimmel brought in $100 million in ad revenue last year, and the only expectations ABC has on Jimmy is for him to bring in more than Nightline, which made $40 million last year in ad revenue. So there is no REAL pressure for him to beat Leno or Letterman (at first), it’s all about the ad $$$. This is a HUGE move for Jimmy, and we’ll see how he does 30 minutes earlier–he’ll certainly have a bigger audience, if they tune-in. As for Nightline, ABC is moving it to 12:35AM, so it’s not going anywhere, but I’m sure a lot of people who tune-in will be upset because it’s not exactly a DVR worthy show, it’s a “watch it before you go to bed” type thing.
Personally, I think Kimmel will do great in this time slot. This is subjective, but I think his sketches and segments are way better than Leno or Letterman, and he brings something new and fresh to the table. And this is unrelated, but I’m sure Jimmy Fallon and Craig Ferguson are happy because now people are finally freed up to watch the first 30-minutes of their show. Yay, everybody wins, until someone tanks in ratings. Ha!
Jimmy Kimmel Live will start broadcasting at 11:35PM starting January 2013.