Lifetime just picked up 12 episodes of Brighton Beach, a new docu following Russian-Americans living on Coney Island. The Hollywood Reporter is reporting that Brighton Beach’s cast will be multi-generational for the Lifetime audience vs MTV‘s under 30 cast (well most of them).
Looks like everyone wants a piece of the Jersey-esque action! I’m in shock that Lifetime, the same network that produces movies about menstruation, whose core demo is in the midwest, is getting into the realm of producing trashy programming. They clearly must be desperate for ratings on the reality side, as Project Runway seems to be their only successful reality show, and it wasn’t even theirs to begin with. But hey, I’m not complaining, I say bring on the cliche vodka drinking Russian men, and the M.O.B.s!
Next stop, Brighton Beach!