Well, it was good while it lasted, right? Apple and Pepsi were together for the past four years. Apple even said, look Pepsi I’ll bring Green Day to the Super Bowl for our relationship to promote iTunes and we’ll give away songs. But, it wasn’t good enough. Amazon.com was just too hot. They said, “Hey Pepsi, want to come on a date with me? I’ll bring Justin Timberlake to the Super Bowl if you go out with me and with less restrictions.” So there it was, and essentially that’s all it took. Someone with more clout, a potential alternative, and bam! A break up it was.
So there you have it. The saga between Apple and Pepsi. Justin Timberlake and Amazon.com just had a better package and now they’re in bed together. So Timberlake fans rejoice, he’ll be performing at the Super Bowl.
I do have to say that it’s such a new relationship, that the industry is waiting to see if Amazon.com can be a good alternative to iTunes, but it’s too soon to speculate anything. Only time will tell, and Apple, don’t worry, time heals all wounds.