Rolling Stone magazine is literally shrinking starting with the October 30th issue (out this week). For the past four decades, Rolling Stone has been 2 inches wider and an inch taller than all the other magazines and now it’s conforming (with exception of two format changes along the way).
You’d think they’re shrinking for environmental reasons, however, the magazine is now going to have more pages and it’s shifting to thicker, glossier paper…so I guess, environment who?
Their reasons for change? To make the photos shine more, make the magazine easier to carry and read, and to fit magazine racks better to up the sales.
God, their reasons sounds like they’re just going hollywood on us, “shine more, fit your clothes better, and simply put out to get the job.”