The Peanuts gang sold for $175 million to the Joe Boxer owner. I’m sure that means that we’ll be seeing a lot more of Snoopy and Charlie Brown on shirts, boxers, lunch pails, and anything they can tag their little faces on. Joe Boxer is estimating that The Peanuts is going to bring in $75 million a year in annual royalty revenue on top of what the Schulz family is already getting. Insane!
I’m glad that Snoopy will live on! I love him so much. He’s my slow jam.
I have a confession to make (true story), when I was a toddler, I wanted my mom to legally change my name to Snoopy. It was a real topic of discussion, until I realized I didn’t have a tail.