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I used to be obsessed with Pop Up Video, until they stopped! But, It’s baaaaaa—-aaaaack! Not on your tube, but for your mobile phone. They’re calling it, Pop Up Video To Go. So, for those of you who loved the music videos that had all of the pop-up factoids, which are officially called, “info nuggets”, you can now download them to your mobile phone. This version of Pop Up Video will be different though, they will be made specifically for your phone, so the facts are a bit larger, and stay on for a longer period of time.
VH1 is doing two new installments every week with the first two being, Gwen Stefani’s “Holla Back Girl” and Fall Out Boy’s “Thnks Fr Th Mmrs.”
Now, I know this isn’t exactly bringing back music videos to a network that was based on music, but it’s a start, right?
VH1 has really been kicking it in high gear trying to get their interactive and web programming off the groud this past year. Other shows they have on-mobile-demand are Know It All, Best Week Ever trivia and a new show launching this fall, The Misadventures of Bob Paparazzo.
Check out VH1′s mobile website.
Now, the real question is, is this where all of the money went when MTV/VH1 layed off over 250 people earlier this year? “Sorry guys, you’re fired, we have mouths to feed, um, cell phone mouths.