Well, it’s pretty set that Jimmy Fallon is going to take over Jay Leno’s 11:35 slot in 2014…but the question is when? The Hollywood Reporter was saying that NBC could take advantage of launching Jimmy after the Winter Olympics in 2014, which would not only allow Jimmy to have a large platform to launch, but it would also keep Jay Leno from leaving to a rival network since he’s under contract until September 2014. But the question is, will he be ready? Personally I love Jimmy Fallon and he will certainly bring in a younger demo, but will he appeal to my mom, dad, grandma, aunt and uncle? Probably not. But then again, that’s not who the advertisers are going after (and that’s who pays the bills at the end of the day). They go after that key demo of 18-49 (I could be wrong, don’t quote me on this number)…
So what are people between the ages of 18-49 (the largest demo in the world, btw) doing? They’re active online, they’re computer savvy, and they’re probably more inclined to watch Jimmy Fallon over Leno. Jimmy is just more hip to the younger generation, and clearly it’s the kids that are the tastemakers. I can see why NBC wants to make this shift. It’s a risky one, but then again so was Conan. I’m all for the move and hope Jimmy’s stars align better than Conans’. In a way I kind of feel bad for Jay Leno. He’s like the ex-girlfriend that got a second chance, only to get dumped again.
Jimmy Fallon has certainly come a long way!
**UPDATE** Jay will finish out his contract, then Jimmy will takeover. This is mainly because NBC will have to pay a huge penalty to Jay if they pull the plug early.